By Daniel Burrus, John David Mann
Flash Foresight bargains seven radical rules you want to rework what you are promoting at the present time. From the world over well known know-how forecaster Daniel Burrus—a major advisor to Google, Proctor & Gamble, IBM, and plenty of different Fortune 500 firms—with John David Mann, co-author of the Wall highway Journal bestseller The Go-Giver, comes this systematic, easy-to-implement process for selecting new company possibilities and fixing tricky difficulties within the twenty-first century marketplace.
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Extra info for Flash Foresight: How to See the Invisible and Do the Impossible
Based in 1994, this Johannesburg-based corporation is now the number 1 telecom in fifteen out of the twenty-two international locations the place it has a presence. In two-thirds of these markets, it has extra identify reputation than Coke. MTN focuses on delivering companies to rising markets, rather in nations in Africa and the center East. here's a partial checklist of the languages which are at the present time being spoken over MTN telephone traces: Afrikaans, Arabic, Dari, English, French, Fula, Greek, Hausa, Igbo, Kinyarwanda, Ndebele, Pashto, Portuguese, Sotho, Swahili, Swati, Tsonga, Tswana, Turkish, Venda, Xhosa, Yoruba, and Zulu. a number of the areas MTN serves have very little infrastructure. how the heck do you carry mobile phone provider into a space the place there is not any electrical energy, not to mention mobile towers? If you’re MTN, you bypass the matter: you carry the electrical energy in with you. after they input a brand new industry, one of many first issues MTN does is determined up a department of the MTN origin, which supplies a tremendous array of group aid prone which can diversity from healthiness and academic tasks to development small strength crops. within the much less constructed parts, the place there is not any trustworthy electrical energy (or none at all), the MTN beginning places in small producing stations and an electric community. (More approximately these producing stations in a piece, simply because they're no usual electric crops. ) In the method, MTN’s clients gather way over a communications procedure. simply because when you dwell in a single of those rising economies, you don’t simply desire a strategy to consult others. you wish radio and tv, banks and charge cards, own desktops with web connectivity—and because it seems, the common-or-garden MTN cellphone can satisfy almost all these features. With miniaturization, mobility, networking, and convergence, your mobile phone turns into your radio, your high-def tv, your desktop, and lots more and plenty extra. As your region’s economic system advances, your mobile phone additionally turns into your financial institution, so that you don’t have to construct these monstrous stone structures (or cost these tremendous charges, both, as ING Direct has shown); it turns into your place key and vehicle key, your middle expense video display and child display screen. It serves as a multimedia education and academic software for everybody on your neighborhood, from the youngest schoolchildren to seniors. The cellphone presents all of the prone you didn’t have final week—and it does all this with no destroying your ecology or burdening your country’s economic system with the burden of a mammoth copper, metal, and urban infrastructure. If you’re dwelling in big apple or San Diego, London or Sydney, Tokyo or Mumbai, it’s not easy to totally enjoy the importance of an MTN cellular phone. In San Diego, all these good points are great, yet we have already got our banks and charge cards, our tv and web entry. All this cellphone convergence stuff is attention-grabbing, yet no longer important. now not so in rising countries. There they don't seem to be simply interesting new good points for our toys and contraptions, they're the entrance into the twenty-first century—which they gather via skipping fresh over the 20 th.