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By Jay Bernstein

His ladies have been tens, his weapons have been .38s, and his selection of jewel-encrusted jogging canes numbered within the hundreds of thousands. for almost 50 years, Jay Bernstein used to be a Hollywood fixture, possessing essentially the most strong PR agencies in Hollywood, making stars of Farrah Fawcett and Suzanne Somers, and generating dozens of tv motion pictures and sequence. destiny Hollywood insider Jay Bernstein was once born open air – approach outdoors – Tinseltown, in Oklahoma urban, Oklahoma, on June 7, 1937. yet Bernstein, helped through his acquaintances the Rat Pack, finally came upon his approach from the mailrooms of Hollywood to possessing a best organisation that represented over six hundred A-List stars within the ’60s and ’70s. Bernstein’s artistic PR stunts made him as recognized as his consumers, similar to paying girls to throw inn keys at Tom Jones and having leisure this night host Mary Hart’s legs insured via Lloyd’s of London for a million money. Bernstein died, with Farrah Fawcett by means of his facet, in 2006 after anguish a stroke. Starmaker is Bernstein’s personal behind-the-scenes examine his lifestyles – the lifetime of an outrageous Hollywood character, and the celebs who surrounded him. it's a actual Hollywood memoir, written in Bernstein’s voice by means of his closest confidante Larry Cortez Hamm.

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Producer-star Gene Barry indicators Gary Conway to be his co-star in ABC TV’s Burke’s legislation. ” The physique reproduction didn't point out Spelling’s identify. Fifteen mins after the trades hit the newsstands, I obtained an irate name from Aaron. “Whoa, Jay! What am I? Chopped liver? ” “Aaron, I don’t be just right for you. I paintings for Gene Barry. ” Spelling took a diplomatic stance and invited me to return by means of his workplace on the previous 4 famous person Studios, now CBS at Radford Row within the Valley. I had by no means met Aaron. He jogged my memory of a scarecrow in disrepair—thin as a fencepost, blond, with vast, bulbous, expressive eyes and a scratchy voice that didn’t appear to healthy his frail body. We sat down. He had Larry Gordon, his assistant, cross fetch me a Coca-Cola. this day Gordon is my buddy in addition to essentially the most profitable motion-picture manufacturers in Hollywood. In these days he was once Aaron’s legman. Over Cokes, Aaron and that i mentioned the matter. “It’s like this, Jay. I busted my ass to get Burke’s legislation at the air, and right here you return performing as if I don’t have a spot on the desk. What is going the following? ” What he used to be particularly announcing used to be this: tv is a producer’s medium. He’s the man who makes the exhibit ensue. It’s unlike videos, the place, when you signal an enormous identify, every thing falls into position round the famous person. In tv, the manufacturer is the celebrity; he’s the cohesive aspect that makes issues take place. We struck a deal: I wouldn’t positioned out any information releases approximately Aaron’s tasks with no declaring his identify, and Aaron’s publicists wouldn’t positioned out any tales pertaining to Burke’s legislations with out declaring Gene Barry’s identify. I cherished Aaron. He used to be fifteen years older than me, yet he was once younger and hip. He had served a protracted apprenticeship within the undefined, first as an actor, then as a author and at last as a manufacturer. He understood tv in addition to Sheldon Leonard did, which used to be much. Aaron was once supplying escapist leisure for hundreds of thousands of people that didn't have the time or the money to enterprise downtown to the neighborhood movie show a few times per week. He used to be giving them a short lived interlude during which their difficulties have been forgotten. He was once additionally making gobs of cash. Aaron was once hardworking, decided to be the easiest manufacturer within the company, speedy of brain and extraordinarily naïve. He used to be in the middle of getting a divorce from actress Carolyn Jones, and after our assembly at Radford Row i started to work out him usually at the social circuit. Aaron, Nick Adams, Bob Conrad and that i, besides our girlfriends or other halves, usually went to events or eating places jointly. It was once a long-ago time now misplaced, while company used to be enterprise and enjoyable used to be enjoyable. you may argue all day with a competitor, yet at evening it was once forgotten. Aaron fell in love. He met a schoolteacher who lived within the San Fernando Valley; she fed on his conversations. “Why don’t you deliver her over the following for dinner? ” we requested. via “over the following” we intended Hollywood or Beverly Hills. The Valley used to be erroneously stigmatized because the Ozarks of l. a.. “She won’t come,” stated Aaron. “She’s now not into the Hollywood scene.

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