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By Anett Mehler-Bicher,Lothar Steiger

Augmented truth als Anreicherung der realen Welt um virtuelle Objekte ist ein typisches Beispiel einer neuen Technologie, die in den kommenden Jahren in Unternehmen Fuß fassen wird. Dieses Buch zeigt Studierenden wie auch Unternehmen anhand von Beispielen, welche Möglichkeiten diese Technologie für verschiedene Anwendungsbereiche bietet. Gemäß eines Strategy-follows-Structure-Ansatzes ermöglicht Augmented fact die Konzeption neuer Produkte, die Modifikation oder Anreicherung bestehender Produkte, die Entwicklung neuer oder die Veränderung und Komplettierung bestehender Geschäftsmodelle. Insbesondere die Kommunikation kann durch Augmented fact sinnvoll angereichert werden. Durch die Darstellung entsprechender Beispiele lernen Studierende wie auch Unternehmen Best-Practice-Ansätze kennen. Ein move auf eigene oder Unternehmensbedürfnisse wird entsprechend ermöglicht.

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Augmented Reality: Theorie und Praxis (German Edition) by Anett Mehler-Bicher,Lothar Steiger

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