By Winthrop H. Smith
Catching Lightning in a Bottle lines the whole historical past of Merrill Lynch and the company's sizeable impression at the global of finance, from the start of the once-mighty corporation to its inauspicious finish. all through its ninety-four yr historical past, Merrill Lynch revolutionized finance via bringing Wall highway to major road, working below a sequence of guidance often called the foundations. those values allowed the corporate to achieve the belief of small traders through placing the consumers' pursuits first, using a company trajectory that multiplied capital markets and fueled the expansion of the yankee post-war financial system. Written through the son of Merrill Lynch co-founder Winthrop H. Smith, this booklet describes the construction and evolution of the corporate from Charlie Merrill's one-man store in 1914 to its acquisition by way of financial institution of the USA in 2008.
Author Winthrop H. Smith Jr. spent twenty-eight years on the corporation his father co-founded, bringing a different point of view to endure in telling the tale of the corporate that democratized the inventory industry and at last fell from its lofty perch.
- Learn why the firstly scoffed at Charles Merrill's "radical" funding ideas
- Discover the beginning of the rules, and the way they drove operations for almost a century
- Find out why the writer left a profitable Wall highway profession, and why it used to be any such shrewdpermanent move
- Examine the tradition and values that outfitted Merrill Lynch into one of many world's such a lot profitable and revered companies
Revolutionary imaginative and prescient is uncommon, and enduring good fortune is much more so. whilst a unmarried association demonstrates either one of these features, it's felt in the course of the global. detect the interesting tale in the back of Merrill Lynch and the lads who equipped it from an insider's standpoint in Catching Lightning in a Bottle.
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Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World by Winthrop H. Smith