Das einfache und emotionale Kauferlebnis (German Edition) - download pdf or read online

By Robier

Bei der Entscheidung eines Kunden für den Kauf eines Produktes oder Dienstleistung sind viele Faktoren wichtig, die bewusst oder unbewusst wahrgenommen werden. Ausschlaggebend für Kaufentscheidung ist letztlich jedoch ein Gefühl des Vertrauens, das der Kunde entwickelt hat. Dieser 'Reason to think“ ist der entscheidende Faktor, warum Produkte gekauft, weshalb Dienstleistungen in Anspruch genommen und wieso Kunden zu loyalen Stammkunden werden. Dieses Buch zeigt Ihnen von den psychologischen Grundlagen der Informationsvermittlung bis hin zu methodischen Anwendungen, wie Sie den „Reason to think“ Ihrer Produkte und Dienstleitungen strukturiert erarbeiten, kommunizieren und in den Vordergrund stellen können.

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Das einfache und emotionale Kauferlebnis (German Edition) by Robier


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