Download PDF by Nicolas Werro: Fuzzy Classification of Online Customers (Fuzzy Management

By Nicolas Werro

This publication introduces a fuzzy category strategy, which mixes relational databases with fuzzy good judgment for greater and robust client dating administration (CRM). It exhibits the advantages of a fuzzy class not like the conventional sharp review of shoppers for the purchase, retention and restoration of consumers in on-line outlets. The booklet starts off with a presentation of the fundamental ideas, fuzzy set idea and the mix of relational databases and fuzzy category. In its moment half, it makes a speciality of the buyer standpoint, detailing the principal recommendations of CRM, its theoretical constructs and points of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp consumer periods and indicates the results for client positioning, mass customization, personalization, consumer evaluate and controlling. eventually, the booklet provides the applying and implementation of the ideas in on-line outlets. an in depth case research provides the applying and a separate bankruptcy introduces the bushy class question Language (fCQL) toolkit for enforcing those recommendations. In its appendix the e-book lists the bushy set operators and the question language’s grammar.

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Fuzzy Classification of Online Customers (Fuzzy Management Methods) by Nicolas Werro

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